TUTITUTUTU Branding

Goal

Create corporate identity for the travel web service.

Tutitututu is a new travel web service. You can buy avia tickets, book a hotel, buy insurance policy and find useful information about visas. Also you can use a special trip planner or read travel guides.

Brand concept is based on a simple infographics that can be found in airports since most of the trips start and end there.

Everything is perfectly clear. Text logo, simple pictograms, different colors for different services. Brand identity is achieved by the consistent use of these basic visual elements.

Laconism and simplicity are interweaved with emotionality and brightness. Just like each trip has two sides: calculating as planning and emotional as sharing impressions afterwards.