Jacob Zubkov Open Golf Cup Branding

Goal

Create logotype, style and print materials for the golf tournament.

Basic idea for the logotype is simple and powerful sphere. It’s closely connected with the golf and reminds about the balls, holes and ball markers.

Sphere shows many sides both in concept and realization. It’s a mark on the grass, a hole and a facet ball itself. This makes logotype scalable, variable and dynamic. We chose natural colors, bright and soft at the same time, blue sky and green grass. These colors keep emotional connection to the golf.

Simplicity of forms, expression of colors and emotional connection made this brand remarkable and effective.